Company C
Discover how a global leading telco company needed help from NetIX to expand their reach and improve their performance
Disclaimer: The name ‘Company C’ has been used in this case study purely to help its readability. Whilst the services, solutions and benefits are real, the name ‘Company C’ is made up and is hiding the true company’s identity.
Who is Company C?
Headquartered in South Asia, Company C is one of the world's leading telecommunications companies. They operate across the US, Europe, Africa, the Middle East, and Asia-Pacific, and provide a diverse, cutting-edge range of services. Their services include mobile and fixed-line telephony, Connectivity, Communication Platform as a Service, IoT, Security & Cloud, data centre and managed services, and enterprise solutions.
Company C focuses on cutting-edge technology and customer-centric services to facilitate digital inclusion empowering businesses to thrive in a digital world.
How did they hear of NetIX?
Company C heard about NetIX from NetIX! We had identified Company C as a perfect example of a business who would benefit greatly from our global connectivity and peering services.
NetIX met Company C multiple times at different global events and discussed solutions with the Company C team across several departments at various levels.
The challenges and requirements:
Company C wanted to connect in a data centre already on their network to remove tthe need for extra build out.
They wanted to simplify whilst improving their global connectivity through network expansion and peering and access more routes to provide enhanced connectivity for their customers was key.
They wanted to work with a company they wouldn’t out grow; they needed a proactive provider that’s also always expanding so they wouldn’t need to look elsewhere for their services.
They wanted excellent communication with an expert team that could advise them on how they could better improve their services and on new services and trends within the industry.
Company C wanted to reduce their expensive network costs.
And of course, trust was highly important. They wanted to work with someone they knew their information would be kept safe.
The solution:
As we have some of the same on-net locations as Company C, finding a data centre in common to cross-connect in was easy, and simplified everything for the next steps.
After connecting to each other in a major European data centre, Company C took a 100G connection into the Global Internet Exchange (GIX). The GIX is a unique-to-NetIX Internet Exchange service; it blends the routes and ASNs of 35+ IXPs that NetIX is connected to, and delivers them all via one cross connect and one port, thus massively improving connectivity whilst heavily reducing cost.
After a few of months of this service and experiencing the benefits it brought, Company C increased its capacity into the GIX fourfold to 400G. During this time, Company C’s NOC team also noticed that their traffic was going to some IXPs more than others; in order to maximise and get the most from their GIX service, Company C removed three of the most utilised IXPs from their GIX mix, and instead took separate 100G VLANs to each of them (one in the Netherlands, one in Russia, and one in Brazil). This enabled Company C to siphon off the busiest routes and benefit from direct connectivity, and divide the 400G of GIX connectivity more equally to the remaining IXPs.
Along with peering, Company C also added NetIX’s point-to-point layer 2 Ethernet connectivity to their service requirement, taking protected routes around Europe ensuring resiliency and redundancy should something out of NetIX’s control happen. NetIX has a very strong European presence with over 45 on-net Primary PoPs in this continent alone.
At the start of 2024, NetIX added a new continent to its network: APAC. Connectivity between Marseille and Singapore enabled NetIX to streamline its intercontinental capacity. This new route was interesting to Company C as it meant more services could be delivered by one provider rather than spending time and effort in sourcing an APAC-specific provider. Taking advantage of working with a local partner, NetIX was also able to provide connectivity from Singapore to Indonesia which enabled Company C to use NetIX further.
The result:
Company C is thrilled with the results by working with NetIX.
As communication is key for them; both teams are connected at different levels so everyone is aware of what’s happened, what’s happening, and what’s planned to happen in the future.
The 700G of global peering has dramatically improved Company C’s connectivity; not only has it streamlined their connections to key areas around the world, but it has also heavily reduced latency whilst enhancing network performance and improving redundancy.
Company C has reduced its running costs across its network; the peering has helped them reduce their reliance on more expensive IP Transit services.
Company C wanted a supplier that was growing and could offer them new services and solutions. NetIX is always looking for new ways to expand its service offering and listens to industry wants and trends so they’re one step ahead of the crowd. Adding Singapore meant Company C could just add this new service to their portfolio – they didn’t need to source another supplier for European/APAC connectivity.
NetIX’s partnerships with other network service providers around the world has benefited Company C as well. NetIX works with many partners that complement their existing network enabling their customers to access new areas without dealing with a third party – everything is delivered under the NetIX name.
This partnership between NetIX and Company C is under a year old and already they’re approaching 1Tb of capacity from NetIX. This collaboration is going from strength to strength and shows no signs of slowing down.
Are you ready to improve your network using the NetIX platform? To discover more ways how NetIX can improve your network, speak to a member of the team about our services and solutions: [email protected]
